Gary Irvin - Winemaker/Owner

l came to the Central Coast in 2006 in search of greener pastures. Spending my first few years in the surf industry I also got to know the Golden State locale all along the coastline. After spending some time in the Five cities I developed an appreciation for farming and learned how to work in one of the oldest industries in the United States. Farming not only provided me with the fulfillment of crop production, it also landed me a spot at a spectacular producer located in Paso Robles. Sales was always one of my strong suits but after spending 8 years in the wine industry nothing felt more challenging than developing something of my own. One of the best decisions I made to date was investing in myself and creating Primitive Wines. Now I get to cultivate wines in my own style, which can probably be best described as “jump then look” because winemaking is all about finding new ways to problem solve and making memories along the way. Primitive Wines is my expression of an approachable wine style with the personal connection of us getting to make new memories together.